Privacy Policy

This privacy notice tells you what to expect us to do with your personal information.

·       Contact details

·       What information we collect, use, and why

·       Lawful bases and data protection rights

·       Where we get personal information from

·       How long we keep information

·       How to complain

Contact details

Email: hello@franklysocialmedia.com

What information we collect, use, and why

We collect or use the following information to provide and improve products and services for clients:

·       Names and contact details

·       Video recordings

·       Audio recordings (eg calls)

·       Records of meetings and decisions

·       Account access information

·       Social media login information

·       Social media performance data

We collect or use the following personal information for the operation of client or customer accounts:

·       Names and contact details

·       Information used for security purposes

·       Marketing preferences

·       Social media login information

·       Social media performance data

We collect or use the following personal information for information updates or marketing purposes:

·       Names and contact details

We collect or use the following personal information for dealing with queries, complaints or claims:

·       Names and contact details

·       Account information

·       Video recordings of public areas

·       Audio recordings of public areas

·       Video recordings of private or staff only areas

·       Audio recordings of private or staff only areas

·       Call recordings

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

·       Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

·       Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

·       Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

·       Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

·       Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

·       Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

·       Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Where we get personal information from

·       Directly from you

·       Publicly available sources

·       Market research organisations

How long we keep information

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: hello@franklysocialmedia.com

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Data   Category Examples Retention   Period Legal Basis /   Reason Deletion   Trigger Notes
Account   / Profile Data Name, email,   login credentials, account settings Duration of   account + 30–90 days after deletion request Contract   performance; legitimate interest (fraud prevention, recovery window) Account   closure/deletion request, plus grace period Grace period   allows account recovery and undo of accidental deletion
Transaction / Billing Records Invoices,   payment records, purchase history 7   years Legal   obligation — tax law (IRS generally requires 3–7 years) End   of applicable tax/statutory retention period Retention   period is set by tax law, not privacy law — confirm with accountant/counsel   for your jurisdiction
Marketing / Analytics Data Site   usage, cookies, ad identifiers, behavioral data 12–26   months Consent   or legitimate interest Automatic   expiry per retention window; withdrawal of consent Google   Analytics defaults: GA4 = 2 or 14 months; Universal Analytics = 14 months
Support / Customer Service Logs Support   tickets, chat transcripts, emails to support 1–3   years Legitimate   interest (service quality, dispute resolution) End   of retention window after ticket closure
Server / Security Logs Access   logs, IP addresses, error logs 30–90   days (raw); up to 1 year (aggregated) Legitimate   interest (security, fraud prevention) Automatic   rolling deletion per log retention policy Aggregated/anonymized   security logs can be kept longer than raw logs
Employee / HR Data Payroll,   performance records, employment contracts 3–7   years post-employment Legal   obligation (varies by jurisdiction — labor and employment law) End   of statutory retention period after employment ends Confirm   exact period with employment counsel in each operating jurisdiction
Marketing Opt-Out / Consent Records Unsubscribe   records, consent logs, do-not-contact lists Indefinite,   or per applicable law Legal   obligation (proof of compliance with opt-out/consent requirements) N/A   — typically retained to demonstrate compliance Needed   as evidence that a request was honored, even after related personal data is   deleted